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RadonicRodgers bolsters green initiatives
TORONTO – RadonicRodgers has stepped up its environmental leadership by taking positive steps to minimize the impact of its operations on the environment.
 “Humanity has been handed stewardship of this planet, and it is not too late to evaluate how we are doing” states Ross Rodgers, RadonicRodgers Creative Services Director. “That’s why RadonicRodgers has revamped it environmental policies and stepped up its efforts in minimizing its eco-footprint."
RadonicRodgers recently appointed Senior Art Director/Associate Partner,
Greg Tino, as Environment Manager. Greg has received his FSC Xpert "Pioneer" designation indicating that he was among the first group of design professionals to be designated and provided critical feedback for the program.
The FSC Xpert designation recognizes professionals who have committed to responsible forest management, with the knowledge and skills to successfully manage projects that use Forest Stewardship Council (FSC) certified paper.
Greg says, “I think it’s great that we’re becoming involved with the FSC forestry management mandate. The FSC Xpert accreditation is specifically for design professionals, and it's a great vehicle for designers to become more involved in promoting sustainable design".
With paper consumption as a top concern, RadonicRodgers began using FSC- certified Domtar EarthChoice® MicroPrint paper in 2003 which is endorsed by the Rainforest Alliance, World Wildlife Fund, Forest Ethics and the AIGA. All RadonicRodgers primary print suppliers have been carefully screened for FSC standards certification with the council.
Additional studio green practices include: retaining a recycling firm for weekly pick-up of recyclable goods; individual blue boxes at all employee workstations for used paper; laser, Xerox, and ink cartridges are returned to manufacturers for recycling; even the office coffee/espresso machine negates the need for paper filters by using air pressure to brew the ground beans.
Environmentally friendly practices have been scripted into the Employee Policy Manual to ensure stated green policies are understood and adhered to. With their combined effort, the staff and management at RadonicRodgers are hoping to make a positive impact on the environment.
For more information on the FSC Xpert designation go to www.fsccanada.org/fscxlist
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