[{"pk": 25, "model": "news.news", "fields": {"body": "<p>TORONTO \u2013\u00a0<span class=\"RRNews-TextBld\"><strong>RadonicRodgers</strong></span> has recently applied their award-winning creative to the user-friendly\u00a0<span class=\"RRNews-TextBld\"><strong>iPhone platform</strong></span>. The team at RadonicRodgers provided interface design direction for the\u00a0<span class=\"RRNews-TextBld\"><strong>ONLINE REVEALED CANADA</strong></span> iPhone application programming\u00a0by\u00a0<strong><a href=\"http://www.mobilefringe.com\" target=\"_blank\">MobileFringe</a>. </strong>The software was developed with an interface \"look &amp; feel\" that provides vital conference information on attendees iPhones.</p>\r\n<p class=\"text-indent\">The mobile app features useful conference information such as Event Schedules, Speaker Profiles, Detailed Discussions and Sessions, The ORC Blog, ORC Twitter, ORC Facebook, ORC Sponsors, Hotel Information and Contact Information.</p>\r\n<p class=\"text-indent\"><span class=\"text-indent\"><strong>Ross Rodgers</strong></span> says, \"We love the iPhone, and in art-directing the creative for the app, we wanted to make the interface as user-friendly and as functional as possible while staying true to the ONLINE REVEALED CANADA brand. Brand elements, feature a street scene from the host city,\u00a0<span class=\"RRNews-TextBld\"><strong>Montreal</strong></span>, as well as other motifs, were replicated throughout the interface \u2014\u00a0<span class=\"RRNews-TextBld\"><strong>providing a familiar handheld home for iPhone-using conference delegates.</strong>\"</span></p>\r\n<p class=\"text-indent\"><span class=\"RRNews-TextBld\"></span>Rodgers continues,\"The challenge with iPhone app icons, is that they often look similar and the user forgets what app does what. With this in mind, our designer's created a quick access icon that actually communicates the app's purpose with the conference name and event date right on the app's iPhone icon.\"<br /><br /><span class=\"RRNews-TextBld\"><strong>Download ONLINE REVEALED CANADA</strong><strong> iPhone app</strong><strong> from iTunes:</strong></span> <a href=\"http://ethreemail.com/e3ds/mail_link.php?u=http%3A%2F%2Fitunes.apple.com%2FWebObjects%2FMZStore.woa%2Fwa%2FbrowserRedirect%3Furl%3Ditms%25253A%25252F%25252Fitunes.apple.com%25252FWebObjects%25252FMZStore.woa%25252Fwa%25252FviewSoftware%25253Fid%25253D344900937%252526mt%25253D8%25253FpartnerId%25253D30%252526siteID%25253DKEmRFwU0WKY-Cc6.v7PyI8IYj5ea8u1UAw&amp;i=0&amp;d=949XY3UV-148W-4W72-8Y97-8Y1513V1XXZU&amp;e=ross@radonicrodgers.com\" target=\"_blank\">Click here &gt;</a> <br /><br />About RadonicRodgers Design+Marketing:\u00a0<a href=\"http://ethreemail.com/e3ds/mail_link.php?u=www.radonicrodgers.com&amp;i=1&amp;d=949XY3UV-148W-4W72-8Y97-8Y1513V1XXZU&amp;e=ross@radonicrodgers.com\" target=\"_blank\"><strong>www.radonicrodgers.com</strong></a><br />About ONLINE REVEALED CANADA:\u00a0<a href=\"http://www.onlinerevealed.com\" target=\"_blank\"><strong>www.onlinerevealed.com</strong></a><br />About A Couple of Chicks e-Marketing:\u00a0<a href=\"http://ethreemail.com/e3ds/mail_link.php?u=www.acoupleofchicks.com&amp;i=3&amp;d=949XY3UV-148W-4W72-8Y97-8Y1513V1XXZU&amp;e=ross@radonicrodgers.com\" target=\"_blank\"><strong>www.acoupleofchicks.com</strong><br /></a>Go to ONLINE REVEALED at radonicrodgers.com: <a href=\"/online-revealed/  \" target=\"_blank\"><strong>www.radonicrodgers.com/online-revealed/</strong></a><strong> </strong><br />About MobileFringe: <a href=\"http://www.mobilefringe.com\" target=\"_blank\"><strong>www.mobilefringe.com</strong></a></p>\r\n<h5><br />RadonicRodgers is co-producer of the Canadian Travel Industry's e-marketing conference, ONLINE REVEALED CANADA along with co-producers, A Couple of Chicks e-Marketing. The travel and tourism marketing conference provides professionals with unique and innovative online marketing education, with an agenda that includes educational workshops, keynotes and panel discussions, all driven by the industry for the industry. ONLINE REVEALED CANADA is an annual Canadian conference with a mission to educate the tourism industry to be successful on the World Wide Web.</h5>", "title": "ORC iPhone app interface directed by RadonicRodgers", "image": "/site_media/uploads/press/IphonoApp.jpg", "height": 101, "width": 188, "pub_date": "2010-01-21", "sub_nav": "iPhone app interface designed by RadonicRodgers"}}]